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EnviroKidz’s conservation play | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Tanya Kostiw

EnviroKidz is heading into unchartered waters – and we’re not talking about its contest to save sea turtles in Costa Rica.

The nearly 14-year-old Nature’s Path gluten-free, organic kids cereal and snack line is undertaking its first marketing campaign, developed in Canada, to run here and in the U.S., after the company made a concerted effort to grow the brand.

http://strategyonline.ca/2014/09/22/envirokidzs-conservation-play/
 

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